For those who just started off with your online business, getting your first product review is like the best thing that’s happened to you. It makes you feel recognized, and it acts as an approval label from your customers. It represents the quality and reliability of the store.
As for those who are already running your online business for a period, you would’ve realized by now that how important product reviews are, as they are one of the major influence factors on your customers. If your reviews are good, then you will get more customers, after all, actually comments from customers who’ve used your products are the best promotional material you can get.
So to cut the chase, here are some tips and tricks on how you can get more product reviews in the long run:
1. Use discounts codes
Discount codes usually serves as a motivation for your customers to leave a review for you. Feel free to offer a small discount such as 10% off storewide on their next purchase to encourage them to leave a review for you. Besides, you can also improve your customers’ retention rate! It’s hitting two birds with one stone.
2. Try to send in a personal message
If you don’t feel like going to plan A, why not choose the conventional plan B – asking your customers to review willingly. You can send a simple and sweet message to them and ask them to leave a product review for you.
Do make sure that the message is straight to the point, and feel free to use some emojis (but not abusing it) to make the message attractive.
Example:
Hey😊! Thank you so much for ordering from us during our previous clearance. We are totally grateful of you for helping us clear out some stuffs. I know this is a bit too much, but if you have a moment do kindly leave us a review about the 👕shirt👕 that you just bought. It would be really helpful 🙇♀️. You can help other customers make their decisions as well! Thanks again and have a great day!
3. Spread among family and friends
There’s also another way, which is to ask your friends and family to comment on the products after they purchase the products from you. Of course that involves certain discount rates and some other under-the-table benefits but it’s worth the price. Did you know that most people won’t feel like buying from you if your products do not have reviews? This is just simply because they are looking for confidence in your products and if your products can’t provide them that, then that’s it. They will just hop on to another seller.
And that’s it! These seems easy, but patience and consistency are very important to make all these happen. Make sure you are committed in constantly getting reviews to make you store credible. Feel free to test around the methods or even innovate these methods to suit your business. After all, sometimes the smallest or simplest change can have a significant impact on your business.