If you have read our previous article on “4 Important Elements of a Successful Marketing Campaign” you will understand how important it is to sell what your customers want.
In other words, products that have market demands. Ever wonder what makes people buy or what triggers them? Here are 10 reasons why people buy.
1) Fear
This is the Number 1 factor. Surprised? People fear of getting old, fear of getting sick, fear of being ugly, fear of being left behind.This is why beauty and health products are selling like hotcakes in marketplaces.
Fashion, trendy clothes sell well online too. People want to follow the latest trend, not being left behind, not being laughed at wearing something old.
2) Desire to be recognized
People want recognition, honor and prestige. They want to be set apart from the crowd. This is why we can see prestigious brands like Samsung, Apple, Hewlett Packard in marketplaces or even in online stores.
3) Greed
“This deal is a good steal. Let’s buy more”. This is what is playing in many people’s minds; no matter how rich they are, they always want more. People purchase more than enough simply because it is on sales though they do not need that much. In the end, they spend more instead of less.
Example, instead of buying a RM 30 dress, because it is on sales, you end up buying 5 more. Do you need that many dresses? Most of the time the answer is “no”.
4) Love
Love is a powerful feeling and a motivator to buy. Parents spend a considerable time online browsing and browsing until they find the best product for their kids. Be it a baby chair or some toys. The products must be safe and of best quality.
5) Self-improvement
People want to improve themselves. You would want to be a better you. Thus, you might end up buying some self-help e-book or sign up some webinars.
Alternatively, you might want to be healthy.Thus, you go to the gym. You might also go on a protein diet and get the dietary powder online.
6) Desire to win
Who wants to lose. If you are into cycling, getting a good bicycle and gears can be expensive to outwin your teammates or even rivals.Thus, many turn to online stores and marketplaces to check out good bicycles and gears which meet their requirements yet at a cheaper price.
7) Comfort
Comfortable bed sheets,shoes, clothes…who does not want them. Who does not want to purchase them at the comfort of their home. This is why we see many brands of these items listed online.
8) Lazines
“Lose 10kg in just 30 days with this dietary pill. No exercise needed” This is an appealing message. Guess what, it sells. People are lazy. This is the truth. For instance, the Hot Shaper bra or Pants. You only have to wear and sweat and get thin. No exercise needed.
This deal was found on 11street, one of the top marketplaces in Malaysia. Will this deal work? Of course! They have 938 reviews and scored 5 star.
9) Desire for great experience
People want great experience they will remember. Experiences like travel experiences, great food experiences etc. Same goes to travel agencies and airlines. AirAsia’s Zero Fare Deal with online booking was surely amazing.
People want to enjoy the place they are going, taking beautiful photos, experience the culture of the place. This is also a form of relax and escape from the routine life to rejuvenate.
10) Necessity of life
You need it! You cannot live without it! Example, rice, fresh food etc. This goes without saying. So just buy it!
Now that you know why people buy, start tapping into their mind and make your online business or deals work! All in all, we wish to highlight the No.1 factor to buy is “fear”. Remember “fear” and use it to your advantage.
Tell people what will happen if they do not take the desired action.For instance, an online deal that will expire in 24 hours. People fear of losing out and will check it out and even purchase within the time span.
