Being bombarded by tons of marketing tips, tools etc.? Not knowing which is right? Which to follow? Here are 3 essential rules of marketing.
1) “Will my customers get sick of me sending them emails? Free gifts? Thank you messages? Sick of seeing my ads?” The answer is No! Keeping frequent contact is essential. According to professional marketers, you must see an ad at least 20 times before it makes an impression in your brain.
However, do not spam your customers. Whatever you are sending out or your ads have to be interesting or of interest to your customers. People will not get sick of learning something new. This is marketing by educating. Educate them about your existing and new product. Educate them about you.
2) If you are spending RM5,000 on Google Ads and your revenue is RM10,000, keep doing it! It is generating revenue for you. Rule No.2, if you are doing something right, keep doing it. Keep firing. Do not just stop the campaign simply because you want to save on Google Ads. Keep it up!
Meanwhile, try out other ad copies, keywords or other medium. You will have to spend to learn what is working and what is not. There is no shortcut. However, if the other mediums are not bringing you immediate sales. Stop them.
“It will take some time for your ad to work” Do not believe it. Do not believe those who tell you to run an ad over and over again to get response. We are not some multimillion dollar corporation to spend this kind of money. Whatever you do, it has to lead to conversion in a short period of time.
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3) Internet marketing does not work. Facebook does not work. If you try them and they do not work, you are doing it wrong. If Google does not work, Facebook does not work, they would have already closed down. For sure, they must work to survive for so long.
So, the problem lies in you. You must have done them wrongly. These platforms are strong marketing tools. Learn how to use them. Are your keywords not relevant? Are your ads targeting the wrong audience? Under what circumstances and situation which will be the best tool? Learn, learn and learn.
We hope this article will serve as a wake up call, nothing more. Now, start marketing with these essential rules in mind.