Selling on marketplaces is getting popular. Shopee is one of the popular marketplaces in Malaysia. As a Shopee seller, do you know there are different types of sellers on Shopee?
No worries. In this article, we will share with you more about this. Generally, there are three types of sellers on Shopee.
1) Preferred Seller
Preferred Seller status is offered to the Shopee seller who provides the best shopping experience to customers.
To be selected as a Shopee Preferred Seller, here are some of the performance criteria that a seller must achieve.
| Performance Criteria | Requirements |
| Unique Buyers (Last 30 days) | ≥ 35 |
| Net Orders (Last 30 days) | ≥ 75 |
| Chat Response Rate | ≥ 85% |
| Shop Rating (All-time) | ≥ 4.7 |
| Current Number of Seller Penalty Points | ≤ 1 |
| Day of Pre-order Listing Violation* | ≤ 5 |
| Product Listed | 100% Authentic |
| Intangible Listing | None |
Once you are selected to join the Preferred Seller program, your shop and listings will be labelled with the “Preferred” tag and all your product listings will be tagged with the “Shopee 100% Authentic Guarantee” tag.
What are the benefits of becoming a Preferred Shopee Seller?
Being a Shopee Preferred Seller, the seller will enjoy the following benefits:
a) Gain access to Shop Ads that can showcase his shop at the top of the search result page when buyers search keywords that match the ads.
b) Reward buyers with Shopee Coins and allow them to redeem the coins in his shop.
c) Get more visibility of his product listings through the “Preferred Sellers” search filter.
d) Enjoy extra Shopee-sponsored vouchers during big campaigns.
2) Preferred + Seller
Apart from Preferred Seller, Shopee also rewards top performing Preferred sellers to join its Preferred + Seller Program.
Here are the performance criteria that a Preferred Seller must achieve in order to be selected as Preferred + Shopee Seller.
| Performance Criteria | Requirements |
| Chat Response Rate | ≥ 95% |
| Shop Rating (All-time) | ≥ 4.8 |
| Late Shipment Rate (LSR) | ≤ 10% |
| Non-Fulfillment Rate (NFR) | ≤ 5% |
| Weeks Meeting Preferred + Seller Criteria | ≥ 8 |
| Net Orders (Last 30 days) | ≥ 75 |
| Unique Buyers (Last 30 days) | ≥ 35 |
| Pre-Order Listing % | < 5% |
| Day of Pre-order Listing Violation* | ≤ 5% |
| Current Number of Seller Penalty Points | ≤ 1 |
| Product Listed | 100% Authentic |
| Intangible Listing | None |
Once you have been selected to join the Preferred + Seller program, your shop and listings will be labelled with the “Preferred +” tag. In addition, all your product listings will be tagged with the “Shopee 100% Authentic Guarantee” tag.
What are the benefits of becoming a Preferred + Shopee Seller?
A Shopee Preferred + Seller will not only enjoy all the Preferred Seller benefits, but also the following:
a) Exclusive Preferred + tag.
b) Up to 15% discounts on Shopee Ads top-ups every week.
c) Early access to new Shopee features.
3) Mall Seller
Mall Sellers in Shopee are only reserved for brand owners and the official distributors of a particular product based on invitation basis. Shopee Mall Seller’s shop and listings will be identified by the “Mall” tag. On top of that, all your product listings will be tagged with the “Mall 100% Authentic Guarantee” tag.
In a nutshell, there are three types of sellers in Shopee. For new sellers, you may use it as a stepping stone to build your brand and get more sales. If you’re interested in exploring more ways to manage your Shopee store, SiteGiant has suitable powerful tools that can assist you in simplifying and automating your Shopee store management. Connect with us and see how we can help to maintain your store performance.
