Are you banging your head why your marketing campaign are not generating leads or sales for you? Spending thousands yet getting only a handful of leads? This article is for you.
1) Offer a product or service which people want.
“My product is fantastic, marvellous, one-of-the-kind!” So what. Your customers simply do not need it. It is like selling ice to an Eskimo. Always be in your customer’s shoes. Think and sell what they need ie. selling ice scrapers instead to Eskimos. They will need it for their daily life.
2) Having attention grabbing, compelling messages.
People are bombarded by messages from radio advertisements, tv commercials, newspapers, billboards and even advertisements in the digital landscape, literally everywhere.
Your messages or advertisements do not always have to be fancy, bombastic. It can be straight to the point. Pinpoint your customers’ pain points, questions they have been wondering about and write or advertise on it. A good example is as per photo below.
![](https://sitegiant.sg/wp-content/uploads/2022/03/Marketing-strategy.png)
3) Have a way to find those who want your product or service
There are many ways to find those who want your product or service via Internet. You can advertise your message on various portals and platforms
If you are selling computers, laptops, computer parts, smartphones, accessories etc you can promote on forums like lowyat.net or find any gadget lover groups on Facebook and craft your message there.
You can also pinpoint those who love electronic gadgets in your Facebook advertising campaign. Do not just advertise to everyone. Target their specific interest. Remember, sell to those who need or interested your products, not the other way round.
4) Have a cost-effective way for your campaign
Marketing is not free. Cost-effective does not mean marketing for free but meaning having a healthy ROI.
For instance, if you are spending RM10,000 in marketing and your profit is RM 20,000 this is good. However, if you are spending RM 1,000 and get nothing in return, you should start evaluating your marketing strategy.
Monitor and measure your marketing campaign closely is key. If possible, monitor it yourself or having a marketer to monitor it, not any Tom, Dick and Harry.
By keeping these 4 elements in mind, you should be able to run a successful campaign. Re-visit this article if you are facing problems in marketing your products.
Always remember to be in your customer’s’ shoes and stay in trend or be aware of the ever-changing market demand. Sell products that are in demand.