Is your website not interesting enough? Besides nice design, you can upload videos to your site. According to researchers, today, 33% of all online activity is watching videos.Videos will be the element to drive 80% of the world’s internet traffic by 2019.
So, start looking into this aspect now. Here, we have few tips in coming up with good videos.
1) Story centric, not sales.
Today, we are bombarded by sales driven videos. A story centric video will definitely stand out and/ or delight your web visitors. People like stories. Let them know more about you by telling them your story.
You may also address your potential customers’ needs and hidden desires in your story. Tap into their conscious and unconscious mind. Come up with an emotive video. This will help in converting them to buy from you.
2) Be creative.
Do not come up with a typical corporate video. It is boring and your customers will most likely just ignore it. At the right point, inject some humour. Think out of the box.
According to Dharmesh Shah, Founder and CTO for HubSpot, when people watch a video, they want to be enlightened, be pulled out from reality. Thus, make it light and fun. Do not clutter your video with information. Some key points will do.
![](https://sitegiant.sg/wp-content/uploads/2022/03/Tips-on-Video-Marketing-Be-creative.jpg)
3) The most important 10 seconds.
People are impatient. 1 out of 5 viewers will click away within 10 seconds or less if it is not interesting. Thus, go straight to the point. You may also make them curious or use some teasers to hook their attention. Something like an offer or promo code is coming up.
4) Optimise your video for SEO. Description is the most important element.
Reason being, Google’s search spiders will crawl your video’s description to understand the content of your video. Thus, embed relevant keywords and every single detail about your video in your description. You may also include your website’s URL in your video and description.
5) Education.
Not everyone will understand what you sell. For instance, selling a cheongsam to a caucasian. She might like the design but do not know what are the important details to take into consideration. You can come up with a video first tell the history of cheongsam then educate her that accurate measurement is important when she refer to the size chart as cheongsam is a body fitting wear.
![](https://sitegiant.sg/wp-content/uploads/2022/03/Tips-on-Video-Marketing-Education.jpg)
Now that we have unbox the tips of video marketing, start making one today. A picture (video) tells a thousand words. People do not like to read. Watching is definitely more interesting and is the trend now.