5 Ways to Drive and Maintain Traffic at Your Website

As an online merchant, what do you want most in your business? Traffic! What’s next, conversion! Here are few tips on how to drive and maintain traffic to your business which will in turn translate into conversion.

1) Advertise

Make use of Google’s Paid Search as Google is currently the biggest search engine. Bid on specific keywords not general keywords in order to get quality leads.

For instance, do not bid on “smartphones”. It will cost you more and the leads will not be of quality. Instead, try using something like “smartphones stores in Penang”. The cost is much lower and you will be able to gain more quality leads.

Besides Google, advertise on Facebook. There are thousands of potential customers on Facebook. Do not leave this social media out. The same principle applies. Do not just advertise. Target and narrow down your audience. A pool of 500,000 audience is ideal (however, this may vary from case to case basis)

2) Write Irresistible Headlines

Besides photos, headlines are the one who will catch your customers’ attention. Come up with not 1 but a few headlines. Brainstorm and discuss. Choose the headline that best describe your product and is appealing to your customers.

3) SEO

Build an SEO friendly website so that it will appear in search engines. Optimize your content so that search engines can look for them. Are you just uploading images, not using alt text? What about meta tags? What about keywords research? You might want to start looking into them.

If you do not have the time to study on SEO, engage a professional to look into your website. Once your page is fully SEO ready, you can expect organic growth (more traffic, free of charge). It is worthwhile.

4) Well-Shot Product Photos and Detailed Description

Upload more than just 1 of your product photo. Take it from different angles. As you are selling online, your customer cannot hold, touch your product to get a better look. Thus, uploading 4-5 photos of different angle would help your customer gaunge your product better.

A good and detailed description is important as well. Put in as much detail as possible about your product to educate your customers. Done wrong, your page’s bounce back rate will be high. All the pennies spent to get the customers to your site will be wasted

5) Mobile Responsive site

Nowadays, people do not just use laptop or desktop to purchase anymore. Many purchase on the go. So what will happen to the traffic flowing to your site?

Having a mobile responsive site is the solution. Without it, you will just lose the traffic no matter how good your advertising or marketing campaign is.

Upon reading this article, try practice what is written. There is no magic formula. You will have to do it to see the results. Tweak when necessary. Monitor your site closely.

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