You just started your e-commerce business. Welcome onboard! So, what can you do to make your first e-commerce sale even before Google and other search engines get to know you? Here are some tips:
1) Family and friends
Tell everyone you know! Make an announcement! Encourage them to buy from you or share your website with their friends. As they know you in person, fear of being cheated online is eliminated. They will mostly buy from you.
2) Host a contest
This creates excitement. Encourage people to “Like” your product page on Facebook, sign up for your newsletter, share it out, write slogans and win! Give out your products to the winners.
You might ask, this does not close my first deal. But what you are gaining here are valuable leads whereby you can convert them into your first sale. Done right, it will even go viral and you will be able to close a dozen sales, not just your first.
3) Video and animation
Compared to writing a long-winded article about who you are, what you sell etc. video and animation are far more interesting. They play a critical role in educating your potential buyers.
Education is important as you are a new player in the market. You need to tell them what set you apart from others. By knowing more about you, chances of making your first sale is higher.
4) Sell on various marketplace
Just because you are new, do not limit yourself to just selling on Facebook or your website. Engage e-commerce platform providers like SiteGiant whereby you can utilize SiteGiant Marketplace Sync to sell on popular marketplaces like Lazada, 11street, Shopee, Lelong.my and more. Marketplaces usually invest heavily in online marketing as they have more budget. You may tap into their heavy traffic and close your first deal in no time.
5) Create coupons
Everyone loves deals. Give out your coupon codes on social media or send them via newsletters whereby you have attained them in Point 2 above.
You can set the coupons to be applicable only for the first 20 entries as a celebration of the opening of your new store. This will create urgency and frenzy. This way, not only your first sale, your first 20 sales are sealed.
Now that you know about the tips and tricks, it is time to take action. Do not just sit on it! Start spreading the words and make your first e-commerce sale! See you on the top!
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