8 Tips of a Great Offer

8 Tips of a Great Offer

A great offer can succeed with a poor copy. But the best copy cannot sell a poor offer. So how to come up with a great offer?

Price

This is a make or break factor. Your price have to be high enough to allow sufficient mark-up but not too high that will turn your customers away, being perceived as a cut-throat price. So how to come up with an ideal price? Observe how much your competitors are offering and take it as a reference. Then, carry out AB testing for different market segments to come up with the right price for the right market.

Shipping and handling

Do you include shipping in your price or excluding them? Do you pad some profit in your shipping charges? Take this into consideration else it will eat up your profit margin.

Unit of sale

If you are running a sale on a product, focus on the product itself in all your marketing collaterals. For instance, if you are having a dress promotion, focus on that particular promotion and not having another promotions on sunglasses, skincare, beauty care whatsoever at the same time in your marketing collaterals. It is too overwhelming and confusing. Sell only the dress. Do not try to achieve more than 1 objective with your sales piece.

Options and extras

Advertise and sell your products at the basic price during the offer. The price for an ad is often the lowest it can get. For instance, if you are selling a laptop, just sell the laptop with basic specs. Options and add ons like a mouse, a hard disk, more ram or an upgrade to a higher specs can come in later.

The Up-sell

This is a little similar to Options and extras. You reel in your customers with the product on offer, and show them what other more expensive items which other customers have bought to tease them. You can use SiteGiant Also Bought App.

Free Gift

An offer does not always have to be discounts, lowered price items. The price may stay the same but you are giving out free accessories or free gifts. For instance, if you are selling dresses, you can give out a simple but nice necklace for free. Nice and useful free gifts will promote your brand as well and stay in your customers’ mind.

Reward Points

You may also reward your customers with more reward points during the sales period. Example, 2x reward points when you purchase from xx to xx. Limited time only. Showcase what they can get for free with the accumulated reward points. You can do this by using SiteGiant Reward Points App.

Sweepstakes

Sweepstakes contests work best for multiple, low-priced items. Giving out a car vs. 10 iPhones, which will draw more participants? The 10 iPhones. Reason being, people will think their chances are too low for 1 car. On the other hand 10 phones, means 9 more chances. People would then participate knowing their chances to win are high.

The item has to be useful for everyone or at least for your targeted audience. In order to win, some will even buy the item hoping to win although it is stated no purchase is required. This way, you will not only be able to gather quality leads and traffic, conversion might happen too.

Take these points into consideration and start developing a great offer. Though we mentioned that a poor copy can still succeed a great offer, do come up with a good copy in compliance with your offer. It helps in branding.

Terms and Conditions

1. The SiteGiant x Lalamove First Time 10% Top-Up Bonus Campaign (the “Promotion”) is provided by LALAMOVE MALAYSIA SDN BHD (COMPANY NO. 1277201-W) (“Lalamove”) and SiteGiant Sdn Bhd (“SiteGiant”). By participating in the Promotion by registering via this link: https://sitegiant.my/lalamove-integration and/or receiving the Bonus (as defined below), this indicates you understand and agree to be bound by these Terms.

2. You are eligible to participate in the Promotion and become an “Eligible Customer” if all of the following requirements are satisfied:

a. You have enrolled in the Promotion through the dedicated main landing page for the Promotion via this link: https://sitegiant.my/lalamove-integration (“the Form”) during the Promotion Period (as defined below);

b. You have become a registered corporate (prepaid settlement) account holder of Lalamove;

c. You have signed up as a new merchant of SiteGiant and you have been onboarded by SiteGiant following satisfaction of all requirements from SiteGiant during the Promotion Period;

d. You are a company incorporated in Malaysia with a valid business registration certificate; and

e. SiteGiant and Lalamove reserve the right to refuse any Eligible Customers their participation in the Promotion for any reason and without any prior notice.

3. If you are an Eligible Customer, you are eligible to a one-time fixed credit bonus equal to 10% of the amount first topped up, to be credited to your Lalamove corporate e-wallet account (the “Bonus”) if you successfully topped up at least RM 100 during at least one single transaction to your Lalamove corporate account (the “Transaction”).

4. This Promotion commences on 15th July 2022 with the end date to be announced at a later date (the “Promotion Period”).

5. If the Eligible Customer satisfies the Conditions in clause 3 of these Terms, the Bonus will be credited within 30 days immediately following the registration of your Lalamove corporate account.

6. The relevant top-up amounts in the Lalamove account have unlimited validity from the date of the successful top-up. The Bonus is subject to applicable agreements governing your Lalamove corporate account.

7. The relevant top-up amounts are not redeemable for cash or cash-out, for resale and no refund or exchange is permitted (except as required by applicable laws).

8. During the Promotion Period, in case of any fraud or abuse in respect to how the Bonus is awarded, Lalamove reserves the right to debit the Bonus from the Eligible Customer’s Lalamove corporate account without prior notice.

9. The Bonus cannot be earned in conjunction with other offers, packages or promotions as may be launched by Lalamove from time to time, unless specified by Lalamove. The Bonus cannot be transferred to third parties or other accounts, or exchanged for any other gifts, returned or exchanged for other products with respect to Lalamove.

10. SiteGiant and Lalamove reserve the right to amend, and/or vary any of these Terms and any arrangement of this Promotion, limit, suspend, cancel, and/or terminate the Promotion, without notice and without any liability.

11. In addition:

a. General terms and conditions of Lalamove would all apply (https://www.lalamove.com/en-my/terms-and-conditions).

b. Lalamove will process the collected data and personal information in accordance with Lalamove’s privacy policy (https://www.lalamove.com/en-my/privacy-policy).

c. By participating in the Promotion, you expressly consent that any personal information that you provide, may be shared between SiteGiant and Lalamove for purposes of the Promotion and all related administrative actions in connection therewith.

12. These Terms are governed by the law of Malaysia. In case of any dispute, SiteGiant and Lalamove reserve the right of final decision.

13. For any enquiries:

Related to SiteGiant, please contact [email protected]

Related to Lalamove, please contact [email protected]

Terms and Conditions

1. This promotion availability will be based on first come, first served basis.
2. This promotion is not applicable for renewal usage.
3. This promotion is valid for new signups only.
4. Duration of this free subscription offer is 3 + 12* months (*T&C apply).
5. Free 3 months subscription from SiteGiant and 12 months subscription from Government subsidy campaign (subject to availability).
6. SiteGiant reserves the right to change these terms and conditions at any time without prior notice.

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