A great offer can succeed with a poor copy. But the best copy cannot sell a poor offer. So how to come up with a great offer?
Price
This is a make or break factor. Your price have to be high enough to allow sufficient mark-up but not too high that will turn your customers away, being perceived as a cut-throat price. So how to come up with an ideal price? Observe how much your competitors are offering and take it as a reference. Then, carry out AB testing for different market segments to come up with the right price for the right market.
Shipping and handling
Do you include shipping in your price or excluding them? Do you pad some profit in your shipping charges? Take this into consideration else it will eat up your profit margin.
Unit of sale
If you are running a sale on a product, focus on the product itself in all your marketing collaterals. For instance, if you are having a dress promotion, focus on that particular promotion and not having another promotions on sunglasses, skincare, beauty care whatsoever at the same time in your marketing collaterals. It is too overwhelming and confusing. Sell only the dress. Do not try to achieve more than 1 objective with your sales piece.
Options and extras
Advertise and sell your products at the basic price during the offer. The price for an ad is often the lowest it can get. For instance, if you are selling a laptop, just sell the laptop with basic specs. Options and add ons like a mouse, a hard disk, more ram or an upgrade to a higher specs can come in later.
![](https://sitegiant.sg/wp-content/uploads/2022/03/Options-and-extras-Blog.jpg)
The Up-sell
This is a little similar to Options and extras. You reel in your customers with the product on offer, and show them what other more expensive items which other customers have bought to tease them. You can use SiteGiant Also Bought App.
Free Gift
An offer does not always have to be discounts, lowered price items. The price may stay the same but you are giving out free accessories or free gifts. For instance, if you are selling dresses, you can give out a simple but nice necklace for free. Nice and useful free gifts will promote your brand as well and stay in your customers’ mind.
Reward Points
You may also reward your customers with more reward points during the sales period. Example, 2x reward points when you purchase from xx to xx. Limited time only. Showcase what they can get for free with the accumulated reward points. You can do this by using SiteGiant Reward Points App.
Sweepstakes
Sweepstakes contests work best for multiple, low-priced items. Giving out a car vs. 10 iPhones, which will draw more participants? The 10 iPhones. Reason being, people will think their chances are too low for 1 car. On the other hand 10 phones, means 9 more chances. People would then participate knowing their chances to win are high.
The item has to be useful for everyone or at least for your targeted audience. In order to win, some will even buy the item hoping to win although it is stated no purchase is required. This way, you will not only be able to gather quality leads and traffic, conversion might happen too.
Take these points into consideration and start developing a great offer. Though we mentioned that a poor copy can still succeed a great offer, do come up with a good copy in compliance with your offer. It helps in branding.