Testimonials from your clients are a very powerful sales tool. It is powerful and influential as it provides independent, third-party verification to your claims. In marketing terms, it is also called social proof.
According to a study, a psychologist asked a person to stand on a sidewalk and stare up at a building. Guess what, hundreds of passerby started to do the same as well. This is the ideology of social proof. When we see a lot of people doing the same thing, we assume it is correct.
Testimonials can come in many forms. The best is in mini-stories. How your client started his or her business, why they started it, what are the struggles, ups and downs, how they triumph, the more personal the better; the longer the better.
These give a personal touch to your potential customers where they can relate to. It might also answer some questions your potential clients have been pondering. The longer the testimonial, the more you can edit and extract from. More information is always good.
Do not just print out your testimonials. It is the digital age. Get a video recorder to record it and post it up your website. People prefer watching than reading. Done right, it might get viral and boost your sales. At SiteGiant, we get testimonials from our happy client using video recording. It can be found on this page.
With today’s technology, you do not really need a videographer to do so. Get a video recorder or a smartphone and shoot away. There are a lot of user-friendly software on the web for you to edit. It is cost saving yet impactful.
If you are really lost and do not know how to get the testimonials out of your client, you can first prepare a list of questions as guidance. Ask your questions based on the 5W and 1H. The questions can be like below:
- Why did you start your business with us?
- Describe your experience with us.
- How did we perform compared to other companies you have worked with in similar line?
- Will you continue doing business with us again?
Now, start gathering testimonials from your happy clients. The more the merrier. Be a relentless collector of testimonials. Boost the confidence of your potential customers and convert them.