The easiest way to make money is to have no competition or less competition. The best way to improve your chances of having few or less competition is to identify a niche market. However, you need to be good, specialise in it as well. Example, who earns more? A general practitioner or a neurosurgeon? The neurosurgeon of course.
Besides being good in what you are selling, having sound product knowledge, your product has to stand out as well. Your niche audience have to be easily found too.
One of the good examples is our client, ATKC e-Warehouse. Have you ever thought of buying cement online? I bet most of you will say no. If you need cementing, you will most likely go to a brick and mortar cement or construction company. However, this is one of the products ATKC is selling online. Does it work? Amazingly, yes!
![](https://sitegiant.sg/wp-content/uploads/2017/11/Niche-Market.png)
According to the screenshot from their website above, they have even sold 15,120 packs of cement! Besides that, they are even selling bricks online! Many did not believe this business model will work. Guess what, ATKC has proved them wrong.
Thus, the path to wealth, is not getting bigger, but become smaller and specialized. It is better to be a big fish in a small pond rather than a small fish in a big pond and get eaten by bigger fishes.