Ever wonder what is “Customer Group Pricing” which is included in most of your SiteGiant packages? Many might ignore it but do utilize it as it is a powerful tool. It is especially useful to those who do not want to limit themselves to only one group of customer.
Having a variety of customers and offering them the right/reasonable price is key. Customer Group Pricing enables you to show specific pricing to only specific group of customers.
For instance, wholesalers would be able to see at a cheaper price compared to retailers as they buy in bulk. According to our happy client, May May, this function helps to avoid confusion between wholesalers and retailers.
If you are a retailer and selling in limited quantity, this does not mean you do not need Customer Group Pricing. You can use it to distinguish members vs. normal customers. Members will be shown at a discounted price while normal customers will only see the normal market price.
You can convert your normal customers into your members and even have tiers of memberships. For instance, if you have spent more than RM1,000, you are entitled to be a gold member. If you spend RM5,000 and above, you are a platinum member. This will boost your sales.
Thus, this function is equally important to you, not only to wholesalers. People would feel privileged being your member, being able to enjoy discounted items like none others. This gives them a sense of loyalty. Having returning customers is one of the keys to a successful business anywhere.
Now that we are aware there are few customer groups we could tap in, showing the wrong price could be a disaster. Thus, for your sake, for your business’s sake, start exploring and use Customer Group Pricing today!